American Values Atlas Print

About the American Values Atlas (AVA)


In February 2015, Public Religion Research Institute (PRRI) launched the American Values Atlas (AVA), a powerful new research tool that allows users to analyze not only the demographic, political, and religious attributes of the United States today, but also Americans’ attitudes toward key political issues, such as immigration, same-sex marriage, and abortion.

The AVA is a dynamic interactive online map of the United States’ cultural landscape. The AVA draws upon data from 50,000 bilingual telephone interviews conducted among a random sample of Americans in 2014, with 40,000 interviews on political issue areas. Because of its large sample size, the AVA allows analysis of specific census regions, all 50 states, and even 30 major metropolitan areas, while providing a rare portrait of smaller religious communities and ethnic groups.

New AVA feature

With the click of your mouse, compare:

  • Religious affiliation, by religious tradition or Christian denominations
  • Demographic information, by traits such as race and ethnicity, age, gender, marital status, educational attainment, household income, and health insurance status,
  • Political information, by party identification, political ideology, and voter registration status
  • Attitudes on key issues, such as immigration reform, immigrants, same-sex marriage, and the legality and availability of abortion

The AVA is an invaluable tool for journalists, teachers, clergy, policymakers, and anyone who is interested in exploring the changing American landscape.

The best part — the AVA is a dynamic, ongoing project. Moving forward, PRRI will conduct a new wave of approximately 50,000 interviews each year, providing an ongoing, up-to-date view of America’s changing demographic, cultural, and political landscape.